SaaS Consulting Services - The Latest Buzzword In The Tech World
- November 28, 2023
SaaS Consulting Services - The Latest Buzzword In The Tech World
- November 28, 2023
Software-as-a-Service, or SaaS, is one of the trending buzzwords in the technology industry today.
But how can you gauge the popularity of SaaS? Let’s take a look at some eye-opening statistics.
The SaaS industry has grown by 500% over the past seven years as the industry grew from $31.4 billion in 2015 to an estimated $1617.1 billion in 2022 (Source: Gartner).
Surely, there’s no holding back SaaS!
And it seems that the United States leads the global pack of countries when it comes to implementing SaaS solutions. Currently, there are approximately 17,000 SaaS companies in the US, followed by the U.K., Canada, Germany, France, and India (Source: The Latka Agency).
Simply put, SaaS has transformed the way businesses operate and helps them grow and scale through influencing sales and winning buyers.
Now, the thing is it’s not that easy to convince your prospect to buy a SaaS subscription even when you have well-trained sales and marketing people.
How to make your SaaS solution actually work and yield desired results?
The answer is simple. Hire the right SaaS technology consulting services with adequate experience, knowledge, and proven results.
In this post, we will understand how SaaS consulting services can help your business grow leaps and bounds and stay relevant in today’s dynamic marketplace.
What is SaaS Technology Consulting Services?
Experienced and skilled software development consulting services will understand your current software performance, analyze your target customer segment, and develop and implement the right SaaS solutions for your business to deliver the desired results.
Since developing a SaaS product is a formidable challenge, it’s suggested to hire the services of a competent SaaS technology consultant firm that will identify and fix gaps that you’ve missed.
Some SaaS consultants offer B2B consulting services while others specialize in B2C, and some offer expertise in both.
What makes SaaS Consulting Important?
Every business strives to stay ahead of competition, but you cannot do so without having a well thought out strategy in place. This is when a SaaS consulting services provider can help you develop the right SaaS solution that caters to your target audience while driving business growth.
Here’s why custom software development services are a big deal in 2023 and beyond.
Improved efficiency.
SaaS consulting services help streamline your business software processes, which leads to improved operational efficiency and high productivity.
Improved customer experience.
SaaS consultants can help businesses to improve customer experience by making your business website more user-friendly through attractive layouts, easy navigation, neat interface, relevant imagery, etc,.
Planned scalability.
An experienced SaaS consulting company understands the complexity of a scaling process of a SaaS business and plans a systematic scaling strategy.
Cost savings.
SaaS products usually offer subscription plans to end users minus any advance payments, which can help businesses save money. Also, you only pay for as long as you use the SaaS product and you get options to choose the pricing model that fits your requirements and pocket.
Why SaaS Companies Fail?
Even though the SaaS market continues to grow at a skyrocketing rate, it’s certainly not every business’ cup of tea as 92% of SaaS companies face failure within the first 3 years.
Let’s take a look at some of the most common reasons why SaaS companies fail.
Faulty Audience Targeting.
No matter how great your product is, if you are targeting the wrong audience, it will fall flat on its face. Therefore, in-depth market research is vital to identify the right target audience to ensure you reach out to the relevant people.
Obsession With Hyper Efficiency.
While making efforts to make your business more efficient is good, focusing on hyper efficiency is likely to drain your resources faster than you expected.
Ignoring Product Differentiation.
Not knowing the audience’s pain points invariably leads to failure to differentiate SaaS products from competitors is also one of the reasons for failure of many newly launched software.
Choosing a SaaS Consulting Company: Factors to Consider
There are many SaaS consulting companies claiming themselves to be the best in the market. However, it’s suggested to perform good research and take some crucial factors into account before making a final decision for your business.
Industry Expertise.
Will you choose a SaaS software development company with bare minimum experience in the industry? We bet not! Expertise is a key factor when you’re choosing the right custom software development company. Generally, leading SaaS consulting companies use the latest technology and have skilled professionals adept at creating and delivering high quality software that meets your business requirements. You need to look at the projects delivered, client list, and their testimonials to get a fair idea of the quality of services offered.
Customization Options.
Every business is different, with its own set of processes and daily operations. Therefore, check with the SaaS consulting agency if it offers custom SaaS solutions that are tailored specifically to meet your business requirements. Stay away from consultants who show inability to deliver custom software development services.
Integration Services.
Integrated software solutions can help your business with improved efficiency and minimum downtime. Look for a service provider that can develop a SaaS solution which integrates seamlessly with other applications your business already uses. This will save your business time and money as you and your team can manage all business processes from start to finish, on a single platform.
Security and Data Backup Services.
Ask some serious questions to SaaS providers about the security arrangements of their servers and data storage. Since a business’s data is vulnerable to theft and potential breaches, you should make sure that the service provider implements the latest technologies to keep your data safe from cyber attacks. Any reputable SaaS consulting company will ensure all data security measures are in place while developing a custom SaaS solution for your business.
The Final Thought
Choosing the right SaaS consulting company can turn out to be a masterstroke for your business as it can optimize your work processes, improve user experience, increase productivity and much more.
SaaS is the future of enterprise software, and Bursys has what it takes to make it count. We collaborate with customers to design and deliver cloud-native business processes that lead to lasting customer relationships and reduced costs. Whether you’re an aspiring startup or looking to propel your SaaS business to the next level, our expert SaaS consultants are here to help.